Often, press officers send out press releases before an actual study is published, and request that reporters report the study only after a certain embargo period.
We discourage this practice. We encourage authors and press officers to send out press releases after or on the day of publication, containing a full link to the published study.
If you have to send out a press release before publication, the embargo lifts at 10:45am on the publication date. The publication date can be discussed with the production manager as soon as authors have the galleys for proofreading (authors need to send us the proofreading comments together with a target publication date, which should be 2-3 workdays after they return the proofs.
We will not delay publication for longer than 3 workdays.
In any press release, please add the full citation and URL, as provided in the galleys.